Designing for Resonance

A Design Beyond Thinking course with a Swiss university partnership

FORMAT: interactive live online sessions

DURATION: 6 weeks, 1 session of 120-minutes per week

GROUP SIZE: Maximum 16 participants per cohort

CERTIFICATE: certificate of attendance issued by Franklin University Switzerland

NEXT COURSE: October 26th, Tuesdays, 6PM CET


EARLY BIRD SPECIAL: 15% off until October 12th = 740 EUR

What is it about?

We will draw on the works of C.G. Jung on psychological types, to understand the person behind the mask of the persona. This will provide insight into how people perceive and respond to life circumstances, and shed light on some of the more substantive psychological aspects related to dispositions, as well as individuals’ experiences of resonance and dissonance.

Design has many definitions, but most agree that it is the creation of something new or original, with an explicit purpose. But design goes beyond this. The word “design” shares the Latin root “signum”, with the words “signify” and “significance”. The notions of “meaning” and “significance” highlight the human dimension to design. This course will provide a fine level of inquiry into and understanding of how a design artifact is perceived, both by the users and the designers.

What will you be able to do after the course?

  • Develop insight into how a product or a service will create resonances and dissonances with certain individuals
  • Effectively configure design teams in a way that the psychological dispositions and nuances are optimally balanced within the team.
  • Understand the eight psychological types thoroughly, as well as the dynamics of their collaborations, and their practical applications
  • Gain self-awareness, and reflect on your own way of working in a more nuanced way, including not just strengths and weaknesses, but also fascinations and frustrations.

Who is it for?

  • If you want to elevate the understanding of your audience from the superficial to the psychological…
  • if you want to put psychological concepts into practical use – for yourself and your organization…
  • if you want to take a deep dive into the human dimension of systems and services…
  • if you want to be more aware of your creative thinking, and sources of inspiration…
  • if you want to improve your self-reflection…
  • if you want to improve your team’s collaboration potential
  • …then this course is for you.

What topics are covered?

Exploring the architecture of psyche

Introducing C.G Jung’s model of Analytical Psychology and getting acquainted with its key building blocks such as persona, shadow, anima and animus, ego and Self, archetypes and complexes, projection and individuation.

Working with the compass of consciousness

Understanding the eight psychological types as a compass of eight orientations to experiencing inner and outer life and interpreting our experiences and becoming familiar with terms such as introversion, extraversion, inner and outer-objects.

Characterizing extraverted types

Taking a close look at extraverted sensation, extraverted intuition, extraverted thinking and extraverted feeling, their attributes and behavioral characteristics, and how they can experience resonance or dissonance with certain dimensions of product or a service.

Characterizing introverted types

Taking a close look at introverted sensation, introverted intuition, introverted thinking and introverted feeling, their attributes, behavioural characteristics, and how they can experience resonance or dissonance with certain dimensions of product or a service.

Discovering collaboration potentials

Gaining insights into how the eight types can work collaboratively, recognizing the potential for opposition and tension between the types, and exploring the applications of typology in the optimal configuration of design teams.

Becoming whole

Portraying the individuation process as a pathway to personal transformation by outlining a roadmap to achieve balance and avoid one-sidedness through the integration of opposites and a harmonious development of the eight psychological types.

Apply to 'Designing for Resonance'


Peer learning is a central part of this module. Accordingly, we ask you to submit a reflection on what motivates you to take this module, to help us form a well-balanced group. See below in the form. Think it through, but don’t overthink it.


In the selection process the applications are reviewed, and the 16-person cohort is formed. A combination of the time of your application, and the contents of the reflections will be taken into consideration.


We inform selected applicants of the cohort, and confirm details. If you are not selected for the upcoming cohort, you will be placed in the priority list of the next cohort. Payment is due upon acceptance.

Your personal details will only be used for communication about Design Dissolve courses and webinars. No information will be shared with any third party. You will be able to unsubscribe at any time. Payment is due upon acceptance to the course participation.

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